Proctor & Gamble’s New ‘Invention Factory’ the Clay St Project

Reminiscent of Thomas Edison’s Invention Factory at Menlo Park, New Jersey, Proctor and Gamble have their own creative thinkingĀ think tank overĀ at Over-the-Rhine, Cincinnati.

It sounds like a Disneyland for the creative mind. Check out this cool news item to learn about what those folks are doing over there:

Clay St Project lets P&G Think Outside of the Pyramid

I love the firestarter question that sparks a lot of creativity over there:

“If you were going to come to Earth and see things for the first time, what would they look like?”

A great question to take with you into 2009 — so you can see with fresh eyes… and thus see what others miss.

Wishing you happy new year and creative days,

Wily

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