Creative solutions: how creativity can help with decision making and analysis
Friday, December 19th, 2008Edward de Bono’s article Creative solutions: how creativity can help with decision making and analysis made for uncomfortable reading.
Why?
Because it exposed a few hidden home truths that most self-confessed ‘creative types’ hide even from themselves.
And what is that?
That we enjoy creative thinking while it is fun, but often bail out when it starts to feel like hard work.
But as Edward de Bono points out in this article, “the disciplined use of creative thinking often turns up ideas way beyond those that arise from the habit of creative thinking.”
Becoming a disciplined creative thinker is a whole different ball game.
Are you up to it?